Womanliness Score!

After 3 busy weeks, finally I have developed my simple method for “scoring” components of a mobile communication device based on cultural dimensions. And now I can say that Facebook really works, at least in my Iranian context. I had a major problem with my time management, and I really needed some one to help me with my new work. I posted an announcement in the Facebook through my 550 friends network, and I received lots of positive response from friends which I have never met! One of my friends in Tehran is going to do a “small” case study about this method, and our focus is on gender differences, or more precisely: femininity. This is how we do it:

1. I broke down the product into its components, and then I developed a “tree structure” of product.

2. We designed a “spectrum” questionnaire in which our target group (young Iranian female mobile users) will show how do they think about each component, is the pink color for a mobile device very feminine, average feminine, little feminine or even neutral?

3. Users will be asked also to choose a product from a specific brand and specific price range, based on its components.

4. Based on results in part 2, we will do a “paired comparison analyses” to define scores for components according to the femininity cultural dimension.

5. Now with numbers for each component, we can score products in part 3 based on their components, and we will have “Femininity” score of each! 6. We will compare our numbers with users’ real selection, to see how it works!

Any comment?

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